Marco Polo – Navigating for Profit
I recently presented a session at CFObjective (ANZ) 2011 entitled Marco Polo - Navigating for Profit.
I'm making the slides from the presentation available for any who's interested.
Marco Polo - Presentation (7.6MB)
And the session blurb.
Geolocation can add tremendous value the user experience of many apps and websites by subtly improving the quality of information displayed to users. While you may not want to exclude anyone from Aruba from your checkout form, why do rest of us have to scroll past it to select Australia from your drop down list?
This session will explore the ins and outs of using Geolocation to enhance your users experience with more geographically relevant information. You will take some of the work away from your users by giving them the information they are more likely interested in and create a more polished experience for them.
We’ll work through the various geolocation options available, including:
- Client-side geolocation features available in HTML5
- Server-side geolocation options
- Adding server-side geolocation to ColdFusion
- User says no? Combining client-side and server-side geolocation information
- Using Geolocation services in Flex and Flex mobile
- The Ultimate Geolocation mashup? HTML5, Server-side geolocation and Flex UI